GM Logo Gradient (01-28-21) The full -color gradient brandmark is the primary company brandmark and should be used when quality allows for excellent reproduction. This brandmark is best suited to solid white (preferred) or black backgrounds on which the detail, color and dimension can be represented as intended. The primary use of the gradient brandmark is digital and video applications. When visibility of the brandmark is hindered by the background, a darkening overlay of Black 7 C at 80% transparency may added behind the interior shape of the brandmark. • Non -digital and video applications typically use the one -color GM brandmarks instead.